Annual Reports that Change Perceptions
The John S. and James L. Knight Foundation is one of the leading philanthropic organizations in the U.S., focusing on the positive transformation of communities and journalism through grant-making. They challenged us to create an annual report to change the perception of the Knight Foundation from “old media stalwart” to “new media champion” – all while working within a tight budget and time frame.
The Vortex solution? Create a report with less content, that made a bigger visual and verbal impression. We achieved this through high-impact design (starting with a truly innovative die-cut cover) and a high-energy brand voice. We then effectively transformed the printed version into a complete web site that included interactive videos and animation.
The result for our client? The annual report and electronic media started an image shift, from that of a stodgy grant-maker to one of an innovative and energetic supporter of community and communication.
Product Promotions
that Rocket Sales
A promotional package that was more irresistible showcase, than mere shipping container for Ethicon Endo-Surgery, a division of Johnson & Johnson.
Strong Branding
Lifts Marketing
Standards for messaging,
graphic guidelines, and a
simplified process that
reduced costs, and significantly strengthened brand presence
for Cordis Neurovascular, a division of Johnson & Johnson.
